IF YOU TIGHTEN THE PARAMETERS, it is conceivable that you could always be introducing a “world first”. The cynical might say Chery is doing just that by calling its new offering a “Seven-Seat Transformable Multi-SUV”.

This vehicle reflects Chery’s commitment to user co-creation and redefines versatility with its disruptive “one vehicle, multiple configurations” design, offering a completely new mobility solution for families around the world.

One Vehicle, Six Configurations: Fitting Every Side of Life

Chery has introduced the innovative “6=1” concept: by flexibly reconfiguring seats and detaching the rear hatch, a single vehicle transforms into six distinct interior and exterior layouts – covering 99 percent of family mobility scenarios. The vision is to create a “mobile home” that provides the freedom to explore.

In its “Large 7-Seat SUV Mode,” the vehicle redefines the concept of a mobile “home”: With a body length of 4.9 metres and an interior height of 1284 mm, even a six-year-old child can stand upright inside, while elderly passengers can enter and exit without bending over – offering true comfort for the whole family.

When work calls, the vehicle instantly transforms into “Double-Cab Pickup Mode” through an ingeniously designed quick-release structure. The bed provides 600 litres of cargo space, complete with four tie-down points and adjustable dividers to securely accommodate everything from surfboards and camping tents to floral arrangements and construction materials – effectively solving the classic dilemma of choosing between passengers and payload.

For those who yearn for the open road, the “Camper Mode” delivers both freedom and capability. The vehicle supports a rich ecosystem of accessories – including side awnings, pop-up roof tents, rear-seat entertainment screens, and external power supply.

Co-Creation with Users: Defining Infinite Possibilities

Since February 2024, a dedicated 20-member product expert team has spent more than 300 days conducting on-the-ground research across multiple international markets.

The new vehicle is scheduled to reach consumers in the third quarter of 2026, although there is no confirmed timing for the Australian market. With this innovative product born from global user insights, Chery will deliver a powerful message to the world: the future of mobility will be co-defined not by brands alone, but together with the users they serve.